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What are ClickFunnels?

This question comes up to my blog time to time. And other variation of this question is “What are Clickfunnels?” 😉 Today we are investigating the online marketing tool ClickFunnels by the most successful marketing expert in the USA — Russell Brunson! Clickfunnels provides you with everything you need for successful marketing as an ingenious all-in-one tool!
It replaces a variety of tools and services that usually cost you a lot of money in single use. For example Landing Page Software, Affiliate Tracking Software, Email Autoresponders, Web Hosting, Split Testing Software and many more. If you spend your money to all of these tools and service you’ll be end up as a broke marketer 😃
ClickFunnels has become the industry leader and many marketers in the all over the world already use this service as a complete solution. That’s why we put this today a detailed test and clarify whether the ClickFunnels is worth!

About the Author Russel Brunson
Russell Brunson, ClickFunnels marketers Inventor HD24 Blog
His first digital product was a construction manual of a potato cannon. Now he is the inventor of ClickFunnels.

Russell Brunson
Russell Brunson is one of the best-known and most successful people on the online market. Countless successful projects go back to him, and success as an expert in the field of marketing funnels more than justifies him. He is considered the greatest luminary in marketing and sales psychology.
Starting with the sales department, the author and inventor of ClickFunnels already had it at a tender age. Already there, Russel was interested in landing pages, digital downloads and sales. And so he created as the first download product an e-book about the technical background and the construction of a potato gun. This first small product was so successful that it specialized further and further in the field.
The high earning potential and simplicity drove Russel to create and sell more and more high profile digital products. He achieved higher and higher graduation rates, experimented with designs and achieved in a short time an incomparably high level of expert knowledge. All the collected expertise has now flowed into the in-house development of the platform ClickFunnels. Clickfunnels is now the reference package for all online marketers and distributors of digital products. With ClickFunnels it is now easy to effectively sell high-quality products to marketers without programming knowledge. What the platform can now do in detail and whether you really keep the high promises — that’s what we want to clarify in this article.

What exactly is Clickfunnels?

ClickFunnels is a complete marketing tool that combines all the relevant components of a successful marketing funnel on one platform. ClickFunnels is geared towards a broad audience of users — with or without programming skills. Extensive tracking of all numbers, high-quality design templates for very well-converting landing pages and sophisticated lead management are just a few of the things that make ClickFunnels an all-in-one solution. Due to the high quality of the individual components, which have been optimized by long work and split-tests, ClickFunnels can demonstrably increase their own turnover, optimize the automation of the process and save a considerable amount of time in the handling of all order processes. You can learn more with this video:

What makes Clickfunnels better?

There is a lot Pagebuilders on the market. OptimizePress, Leadpages, Thrive Architect are just a few representatives besides ClickFunnels. For all newcomers in the landing page or lead page creation: A pagebuilder is an in-browser software solution, with the help of which you can drag-n-drop individual elements of the landing page together and fill very easily. Many elements can be combined — like videos, text passages, countdown timers and more.
ClickFunnels is in our opinion (from the perspective of a web design agency) next to Thrives Architect one of the best pagebuilders on the market. It is noticeably oriented towards newcomers to marketing, who are less interested in programming than much more in the basic functionality and content of landing pages. Even better — you can save time and possibly nerves at ClickFunnels. The already existing templates and templates are all tested and look very good! So you can start directly with the first content and test, without first having to deal with the creation of landing pages forever. However, we would like to discuss the topic of templates at clickfunnels in the next subsection.

Existing templates at Clickfunnels

As already mentioned, Clickfunnels already has several ready-made templates ready for immediate use. These can then be adjusted to your own liking. Logo, colors and generally your own corporate identity can easily be integrated into the prefabricated templates at Clickfunnels. We also definitely recommend this approach. For a creation “from the scratch”, ie the creation starting with a white page, may cost significantly more nerves, time and excitement than is a love. This does not necessarily have anything to do with clickfunnels, rather with the topic of the pagebuilders themselves. Clickfunnels is already doing a lot of right things and shines with high-quality design and a conversion-strong basic layout. Definitely a strong plus and buy reason for Clickfunnels!
Clickfunnels Templates
Almost endless design options — the pre-installed templates at Clickfunnels

Clickfunnels vs. other pagebuilders

In short, a direct comparison of ClickFunnels to other pagebuilders always falls in favor of clickfunnels. The reasons are obvious. The high experience potential that Russel Brunson has incorporated into the development of clickfunnels is incredible. All features of the Pagebuilder are optimized for conversion and perfectly matched. This, of course, will benefit any marketer who wants to rely on great elements of pagebuilders and does not want to spend a lot of time with eternal chip tests and fine tuning.
At ClickFunnels, you really have everything in one place — that’s what got us excited the most. The fact that one can find and integrate all features also with other offerers may now mean one or the other now. That’s right, without question. However, we hardly believe that this would be feasible without further costs and in total the total costs are significantly higher in the end! The overall package is simply the best at Clickfunnels. This saves time, money and many nerves. And finally, thanks to the good pre-installation of themes and designs, the own product is probably also more in the market! It simply has to be less self-created and created.
Incidentally, Russel Brunson uses only ClickFunnels for its products. Conversely, means that with constant and good updates ClickFunnels is kept up-to-date and is subject to constant optimization.
Comparing Clear Price / Performance Winners — Clickfunnels offers a lot of power for the money
Backpack and Actionetics in Clickfunnels
ClickFunnels has more to offer than the very successful pagebuilder. Two of these well-functioning funnel marketing features are called Backpack and Actionetics. With the help of these additional features, Clicktipp is able to move visitors and leads to more interaction with pre-set actions and ultimately increase the conversion in the funnel itself. Actionetics reliably analyzes the exact opening, clicking and interaction rates of each user with each e-mail. Thus, precise actions can be defined for “lesefaule” customers, retargeting emails and much more. Clickfunnels also supports users with Actionetics sustainably in the creation of high-quality newsletters. Not only do they look very appealing, they also convert very strongly. Again Clickfunnels offers very good templates. The second feature that we see as the unique selling point of Clickfunnels is Backpack. It extends clickfunnels with a simple yet effective way to create an affiliate system for existing clients and advertisers. This is almost unique and not to be found in the competition! Clickfunnels users can easily and quickly create a follow-up to online marketers promoting their own products.

Clickfunnels installation

The entire installation of Clickfunnels is very simple and fast. We do not want to go further into the process here. If unexpected problems occur during the installation, a friendly and helpful support is on the spot. Or just write your problem as a comment below this post — we’re happy to help
Clickfunnels and WordPress
There is a perfectly working and ready plugin for connecting Clickfunnels to WordPress. Just install, enter credentials, done. Again, there are few words to lose — if problems occur, just comment below.

How much does Clickfunnels cost?

It starts with ClickFunnels from $ 97. This sounds like a lot at first — but considering the cost of other systems like the combination of Thrive Architect and Click Tip, these costs are relative. And primarily, 1–2 more sales per month is enough to recoup all expenses for ClickFunnels. This should be quite fast feasible with the excellent features. The lucrative additional features such as Backpack and Actionetics are unfortunately only in the larger packages. However, these are also designed for more experienced marketers, for which a price of $ 297 is to cope with a good tax deductible overall concept.

Split testing with clickfunnels

Split tests can be carried out easily and effectively with ClickFunnels. For all newcomers to online marketing: In a split test, you have two landing pages, emails, ads or content compete against each other and then compares them in terms of opening rates, interactions and conversion. So you explore the best working concept and get the maximum out of your advertising budget.


Russel Brunson stands for sustainable and high-turnover online marketing. And the tools that he uses to generate this revenue are available for everyone to use. ClickFunnels is THE tool on the market when it comes to creating Funnel systems. With ClickFunnels you can create high-conversion and impressive landing pages in no time. With a little experience, you can create a complete funnel in 2–3 hours and concentrate on your core business again.
We have already integrated and operated all systems for our customers. From Thrive Architect to Optimizepress. Now we only recommend Clickfunnels as an attractive overall package. It is also striking that Clickfunnels is extremely fluid and fast. Thrive and Optimizepress, on the other hand, look very harsh with sometimes very long load times.
The price is not the cheapest — you can not say otherwise. However, if you compare the total cost of the features by alternative providers, so you save in comparison!
We believe in Clickfunnels and consider it by far the best overall package in terms of usability, entry-level beginner and expansion options. All relevant functions and features for high-quality and modern marketing are given at ClickFunnels and thanks to the conversion-strong templates, the entry is also very easy!
It’s best to get a picture of Clickfunnels for free! This can be done at the following link and test Clickfunnels 14 days without any cost. Recommendation!


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